IT'S NOT ENOUGH TO RECYCLE - THAT'S WHY THE PYTLIKOVNA WAS BORN.

While recycling is undoubtedly the way to go, minimising waste and helping to save natural resources that would otherwise be needed to produce new products, if we continue to increase the amount of plastic we use at the current rate, soon even recycling won't be enough. This has already happened with the recycling of paper cartons. Millions of tonnes of them are waiting in vain to be processed after use. On top of that, on average, paper cannot be recycled more than 10 times, and the process is also water and energy-intensive. So, while it's wonderful that recycling one tonne of paper can save around 17 trees, what good is it if the recycling cannot keep up with prodution?

This is the idea that led us to look for a new approach to sustainability. If recycling is not enough, then we need to actively look for ways to give packaging multiple lives. And we've succeeded. We found a partner who was technologically up to the task and we started working together. Instead of constantly producing new packaging for each use and then having it wait in line to be recycled, this innovation allows each package to last and serve up to 100 times.

Embrace this new perspective, become environmentally conscious consumers and visionary business owners with us, and let's embark on a brand new journey towards sustainability together.